Last Updated: September 29, 2026

At AURIA, we respect your privacy and are committed to handling your personal information responsibly.

AURIA operates this website and online store, including the related information, content, features, tools, products, and services offered through it (collectively, the “Services”).

Our online store is powered by Shopify, which provides the e-commerce platform that enables us to offer our Services to you.

This Privacy Policy explains how we collect, use, disclose, and otherwise handle your personal information when you visit www.wearauria.com, make a purchase, create or use an account, communicate with us, subscribe to marketing communications, or otherwise interact with our Services.

Please read this Privacy Policy carefully. By accessing or using our Services, you acknowledge that you have read this Privacy Policy.

1. Personal Information We Collect

When we use the term “personal information,” we mean information that identifies you or can reasonably be linked to you.

Depending on how you interact with AURIA, we may collect or process the following categories of personal information:

Contact Information
Your name, email address, telephone number, billing address, shipping address, and other contact details you provide.

Order and Transaction Information
Information concerning products you view, add to your cart, purchase, return, or otherwise interact with, as well as your order history and transaction details.

Payment Information
Payment and transaction information necessary to process your purchase. Payment information may be processed by Shopify and our payment service providers rather than stored directly by AURIA.

Account Information
Information associated with your customer account, such as your contact details, account preferences, order history, and account settings.

Customer Service and Communications
Information you provide when contacting us, including questions, order information, return requests, complaints, feedback, and other communications.

Reviews and Customer Content
Information you voluntarily submit through product reviews, ratings, photographs, feedback, testimonials, or similar features.

Device and Technical Information
Information such as your IP address, browser type, device type, operating system, network information, and other technical identifiers.

Usage Information
Information about how you interact with our website, including pages viewed, links selected, products viewed, browsing activity, and other interactions with the Services.

The reference policy similarly covers contact, financial, account, transaction, communication, device, and usage information.    Pasted text

2. How We Collect Personal Information

We may collect personal information:

Directly from you when you place an order, create an account, subscribe to marketing emails, submit a review, contact Customer Care, request a return, or otherwise provide information to us.

Automatically when you browse or interact with our website, including through cookies and similar technologies.

From service providers that help us operate our business, website, payments, order fulfillment, shipping, tracking, analytics, fraud prevention, customer service, and other business functions.

From other third parties where permitted by applicable law.

3. How We Use Your Personal Information

We may use personal information for purposes including:

Providing and Fulfilling Our Services
To process orders and payments, fulfill purchases, arrange shipping and tracking, manage returns and refunds, provide customer accounts, maintain shopping carts and preferences, and otherwise provide the Services you request.

Customer Service
To respond to questions, provide order assistance, investigate delivery concerns, process eligible returns, resolve complaints, and communicate with you regarding your purchases or account.

Account Management
To create, maintain, authenticate, and manage customer accounts and associated preferences.

Improving Our Services
To understand how customers use our website, maintain and improve website functionality, evaluate our products and Services, and improve the customer experience.

Marketing
If you choose to subscribe, we may use your email address and related information to send you promotional emails, product announcements, offers, and other marketing communications.

You may unsubscribe from promotional emails at any time using the unsubscribe option included in those communications.

Security and Fraud Prevention
To protect our customers and business, authenticate transactions and accounts, identify potentially fraudulent or unauthorized activity, maintain website security, and investigate suspected misuse.

Legal and Compliance Purposes
To comply with applicable laws, regulations, lawful requests, legal processes, enforce our Terms and policies, establish or defend legal claims, and protect our rights and those of others.

These purposes broadly correspond with the reference's treatment of fulfillment, marketing, fraud prevention, customer communications, and legal requirements.    Pasted text

4. Cookies and Similar Technologies

AURIA and our service providers may use cookies and similar technologies to operate and improve our website.

These technologies may be used to:

• Keep the website and shopping experience functioning properly.
• Remember your preferences and shopping activity.
• Maintain your shopping cart or customer session.
• Understand how visitors interact with our website.
• Measure website performance.
• Help prevent fraud and maintain security.
• Support analytics and, where used, advertising or marketing activities.

Some cookies may be necessary for the operation of the website, while others may support analytics, personalization, or marketing.

Where required by applicable law, we will provide appropriate choices regarding non-essential cookies or similar technologies.

Your browser may also allow you to control or block certain cookies. Disabling some cookies may affect the functionality of portions of our website.

5. Marketing Communications

If you choose to subscribe to AURIA's marketing emails, we may send you information about products, collections, promotions, offers, or other AURIA news.

Receiving marketing communications is optional.

You may unsubscribe at any time by using the unsubscribe link included in our marketing emails.

Even if you unsubscribe from marketing emails, we may continue to send necessary non-promotional communications, such as order confirmations, shipping notifications, account information, customer-service responses, security notices, and other transactional messages.

6. How We Disclose Personal Information

We may disclose personal information when reasonably necessary to operate AURIA and provide our Services.

This may include disclosure to:

Shopify and technology providers that host or support our online store and website.

Payment processors and financial service providers that facilitate and secure transactions.

Fulfillment, shipping, and tracking providers that help prepare, deliver, and track customer orders.

Customer service and business service providers that assist with communications, website operation, data storage, security, analytics, and other business functions.

Marketing and analytics providers, if we use such services, to help understand website performance or conduct marketing activities in accordance with applicable law.

Professional advisers and authorities where reasonably necessary to comply with legal obligations, respond to valid legal requests, protect our rights, prevent fraud, or establish or defend legal claims.

We may also disclose information in connection with a legitimate business transaction, such as a merger, acquisition, financing, restructuring, or sale of some or all of our business, subject to applicable law.

The reference likewise provides for disclosure to Shopify, payment processors, fulfillment/shipping services and other service providers.    Pasted text

7. Relationship With Shopify

Our store is powered by Shopify.

Shopify collects and processes certain personal information relating to your access to and use of our online store in order to provide its platform and related services.

Information you submit through our store may therefore be processed by Shopify and other service providers involved in operating the Services.

Shopify's processing of personal information may also be governed by its own privacy policies and practices.

The reference specifically explains that Shopify hosts the store and processes information submitted through the Services.    Pasted text

8. Advertising and Analytics

We may use analytics, advertising, or marketing technologies to understand how visitors interact with AURIA and to measure or improve our marketing activities.

The specific providers we use may change as our business develops.

Where these technologies involve cookies, similar technologies, or the disclosure of personal information, we will handle such activities in accordance with applicable privacy requirements.

We do not sell personal information for money.

However, certain disclosures of information for targeted or cross-context behavioral advertising may be treated as a “sale,” “sharing,” or similar activity under some U.S. privacy laws even when no money is exchanged. Where applicable, eligible consumers may have rights regarding these practices.

9. Third-Party Websites and Links

Our website may contain links to websites, applications, or services operated by third parties.

If you follow a third-party link, that third party's privacy and security practices will apply to your interactions with its service.

AURIA does not control and is not responsible for the privacy, security, content, or practices of independent third-party websites or services.

We encourage you to review the privacy policies of third-party services before providing personal information to them.

10. Children's Privacy

Our Services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13.

If you are a parent or legal guardian and believe that a child under 13 has provided personal information to us, please contact us at info@wearauria.com so we can review the matter and take appropriate action.

The age requirements applicable to purchasing from or otherwise entering into contracts through AURIA are addressed separately in our Terms of Service.